Paolo: Hey everyone Paolo here. Today I have Andrea, the owner of Andrea Lotto Architetti, in Camisano Vicentino, near Vicenza here in Italy, and we are going to see how Andrea is using 3d visualization to approve his designs from the city and help the client make decisions faster. So hi Andrea, could you please briefly introduce yourself and your business?

Andrea: Yeah, thank you. So, first of all, every day, I hope to make a faster procedure for my client, with design and with models, with very improved models so that they can understand every single part of the project. In this time, I’m looking for very fast visualization. I’m looking for a very realistic visualization for my project because I think my clients need images, not only design. I think I can’t go to my client with plans or elevations or sections, because I think that they don’t understand a lot. And this is a very, very important side of my job. And I think this is my job, visualization, and to create and improve images.

Paolo: Okay, great. And now I would like to know a bit more about who are your clients and how long have you all been doing it.

Andrea: So my client are industrial, industrial clients, and not very much private clients. I love to work and to improve my job in the industrial areas. I love to work in Venice and in the port of Venice, I think we have so many spaces to improve and to work in. and my work is about a very important study. First of all, every single part of the project to the exterior image and the interior improvement. I love to cross a lot of disciplines, artistic and technical. But in every single side of this area, I have to start it from the project and how to put my project to the landscape and to do this, images are the only way that I have. So this is.

Paolo: For the one who doesn’t know it, Venice has a historical city, but in front of it there is, on the mainland, the port, which is a great, really big and important industrial area, one of the most important in Italy. So sometimes you think about Venice as just a historical city, but there are a lot more and a lot of different things in the Venice area. Okay. I would like to know if you think there is something unique about you or about your way of designing or your projects.

Andrea: Oh, unique. Thank you. But I think I’m not creating anything. Everything just exists and, I have only to give a personal side, my project and, my vision, to the cities the landscape and to the environment. I love to work in the external space for my project and on the external image. My first project was a dress of a very big industrial plant. Time by time, I have worked on these every day and sometimes I think I am the dress designer, not an architect. And this is the part that I really love about my work. I think this is the first characteristic of my works. My job is improving every day on specific sides.

Paolo: Do you think there is one particular project that you are most proud of that is your business card let’s say.

Andrea: Yeah, it’s my first, my very first project. And, I think I can explain it. I have not a word, I have like a sound, is boom, because one night, in a car, I was thinking to this project, this object was a single grey box and a very big box because it was an industrial plant. And my client said to me, so what can we do to make this not grey but coloured? So I remember from nothing in one single time, one little moment, there was an illumination, and this project was called the air wall. I am particularly proud because this project is in the international brochure of the factory that is putting the dress of the building and this is going on all around the world. So I think I’ve to improve my communication structure because, a little more, more time after I have seen the project of the Basel fair and this project was a little bit similar to my project. My project was before that, but I did have not a communications structure.

Paolo: So now I would like to know before starting your business, what did you do?

Andrea: I have graduated in Politecnico di Milano in 2005. Not so long after I started my freelance activity and every single day was really a very good adventure. And every time, every single day, I’m looking to improve my project and to work to my culture. So now what I want to do is to give a little bit of perfection more than the previous project. I’m something thinking about, I’m not creating everything just a little bit of time before, but I know to make it better every day. And that’s all.

Paolo: We both know how hard is the job of the architect. So I would like to know what are your problems and your daily frustration with your work?

Andrea: Uh, yeah, I can say that is a really frustrating job. In Italy, I think so, in this geographical area a little more, but we have only one thing to make every day and it is to fight. Fight and fight and fight.

Paolo: Now. Do you remember how you found my service?

Andrea: Yeah. Internet. No, it’s wrong. And because the first time I know Paolo Birro was in an email, one of the emails that I’ve not considered spam. So I opened the link inside the email. And, I remember I say, oh, it could be.

Paolo: And, after that, what motivated you to give me the job?

Andrea: Um, attention, the idea to the realistic representation and this is a specific that I can have inside my job. I think if I want to communicate to my client, my project, I have to give them a perfect representation of the project. And, uh, to think I need to do this very detailed models and very, very, very realistic representation, but I haven’t time to make all of this and paolo it’s a really good collaborator.

Paolo: Thank you. Okay, so, what results have you seen working together?

Andrea: Oh, really good. My clients are fine. Paolo is a really reliable partner for me because my clients, after his work have ever been happy.

Paolo: Do you think that your project or some part of it has improved by getting a 3d visualization?

Andrea: Uh, yeah, sure.

Paolo: Why do you think that?

Andrea: I say sure because this is the work. So I remember what I say a few minutes ago. I can’t go to my client with plans or elevations or section drawings because clients need, need images. If I want to make architecture, I need that my clients love these images and they love to work on this project

Paolo: So, overall, do you like my results and everything that we did together and how I work with you?

Andrea: Yeah, I’m really happy.

Paolo: And would you recommend me to others? And then do you think I’m a good fit for one figure or another?

Andrea: No, no, no, no. I think your work is the right choice for every single design work and discipline.
Because first of all, we need images. So I’m sorry, because I’m repeating the same words, but I’m really, really focused on it. I think we need images. Anything else.

Paolo: So now let’s go back to you, there is something new in your business, in your work.

Andrea: I’m really proud that at this time I’m starting to construct a very particular and singular Villa in Vicenza. This job. Paolo helped me with the images. And with these images, we have obtained permission in a place that today it’s a really difficult place to work and to build. And after that, I’m working on my industrial projects. Very large projects in Vicenza and in Venezia. And so, I hope every single project can have the success that had the first one of my projects. So this is.

Paolo: Okay. And the last thing I would like to know, what is your first advice for architects who want to start their business, a successful business.

Andrea: Uh, only one word. No, it’s not only one, three. Fight for architecture

Paolo: And where can people find out more about you and about your business?

Andrea: Oh, you can find a little bit of my work on my web space. It’s www.apiuarch.Net.

Paolo: Perfect. It was a pleasure to speak with you and, uh, bye everyone.

Andrea: Bye Paolo, thank you.